Priceline swoops for hotel marketing platform Buuteeq

Buuteeq, a digital marketing platform for hotels worldwide, has been taken over by Priceline Group for an undisclosed sum.

Seattle-based Buuteeq runs cloud-based digital marketing software designed to help hoteliers manage their brand and drive bookings with responsively designed websites, user analytics, and intuitive content-management tools.

It will operate as an independent business within the Priceline Group.

Priceline president and chief executive Darren Huston said:  “Buuteeq has built an innovative, cloud-based marketing platform that we see playing a key role in helping us deliver even more value to our global accommodations partners worldwide.”

Buuteeq co-founder and chief executive Forest Kay added: “We are thrilled to join one of the world’s leading internet companies.

“As the global leader in online accommodations, the Priceline Group houses the vision, strategy and expertise to guide our mission to deliver a transformative digital marketing solution to hotel owners, hotel brands, and management teams.”

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