Iberia adds pre-paid bags and seats to Sabre travel marketplace

British Airways sister carrier Iberia has started selling pre-paid bags through the Sabre GDS and will add pre-reserved seats in coming months.

Shelly Terry, vice president of supplier merchandising for Sabre Travel Network, said ancillaries are an important revenue stream for airlines and agents.

“Sabre has been investing in technology to support airlines’ merchandising strategies for many years.

“The Sabre travel marketplace provides an invaluable platform for airlines to market and sell their products, and for agents to best serve leisure and business travelers.”

Sabre says the sale of ancillaries through the GDS reduces costs for the airline as well as providing agents with the ability to offer their customers a more full service.

Terry added: “Iberia’s decision to merchandise its ancillaries in Sabre shows the airline’s long-term commitment to an open marketplace for air travel, which benefits airlines, agencies, travel managers and travelers, ensuring travel shopping remains competitive, transparent and easy.”

Iberia joins Air France-KLM, Qantas, Etihad, Virgin Australia, Finnair, Air New Zealand, Alitalia, Brussels Airlines, Aegean, Aeromexico, easyJet, Lufthansa and US Airways among the airlines that offer ancillary services and bundled fares through Sabre.

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