TripAdvisor launches university course for online hotel reputation management

TripAdvisor has launched a university course for the hospitality sector on reputation management.

TripAdvisor has launched a university course for the hospitality sector on reputation management.

Developed with eCornell, Cornell University’s subsidiary for online education, the three-hour ‘Managing your online reputation with TripAdvisor’ course draws on the expertise of the universiry’s School of Hotel Administration.

The course is aimed at giving hoteliers guidance and best practices insights in to how to monitor and improve their property’s online reputation.

Brian Payea, head of industry relations at TripAdvisor, said: “As travel planning and booking become more dependent on online traveller reviews and opinions, online reputation management is paramount for property owners.

“We’re committed to helping businesses maximise their presence on TripAdvisor, which is why we partnered with eCornell to bring free, world-class educational content to hospitality professionals around the world.”

Chad Oliveiri, vice-president of content and partnerships at eCornell, added: “Together, eCornell and the School of Hotel Administration have been providing professional development and training for hoteliers for more than a decade.

“Our courses in marketing, social media, brand management, and reputation management all enable hotels and travel organisations to drive more bookings and increase revenues. So this partnership with TripAdvisor is a natural fit.”