S7 Airlines enhances distribution through OpenJaw platform

Russian carrier S7 Airlines has enhanced its distribution through use of a dynamic online selling platform.

Russian carrier and Oneworld alliance member S7 Airlines has enhanced its distribution through use of the OpenJaw t-Retail dynamic online selling platform.

The platform provides independent flight shopping and merchandising of a full range of air and non-air products, enabling users to plan and book their entire trip across the omni-channel, and allows customers to shop across S7’s own and partner networks, through codeshare and negotiated pro-rate agreements.

Air ancillaries and high margin ground ancillaries, such as hotel, car, insurance, and transfers, will be available for cross-sell within the booking flow for increased conversion rates. Future phases include dynamic packaging.

The airline’s e-commerce director Dmitriy Chuyko said: “The OpenJaw t-Retail platform has enabled us to deliver the next phase of our strategy – to become the best Russian one-stop-shop for travel related products and services.”

OpenJaw chief executive Kieron Branagan said: “From the outset, S7 Airlines wanted to move away from the traditional airline model and become travel retailing innovators.”