TravelOwl has added a raft of new interactive features in a bid to place amongst some of the leading travel social networking sites which are beginning to flood the market.
The online travel community will allow users to share content through video, photo, blog or audio applications on the site.
Any content on the site, including destinations pages, can also now be posted to other users of the site or external email addresses.
As well as allowing users to reference content onto social bookmarking sites such as Digg and Del.icio.us, a feedback system has been added to give other travellers the opportunity to comment or rate the quality of content.
The addition of new functionality to TravelOwl follows a recent influx of travel social networking sites onto the market.
TravelGator, which launched in the US in 2006, has already become one of the leading sites on the web for experience-based travel planning.
The founders told Travolution discussions are currently underway to secure travel providers to provide travel search and booking in Europe.
Meanwhile, social networking site WAYN.com recently secured a new round of funding – estimated to be worth around £6 million – from a consortium of investors including Lastminute.com founder Brent Hoberman and Cheapflights chief executive David Soskin and its chairman Hugo Burge.