Sabre has launched three data-driven products to help companies provide customers with a better personalised shopping and travel experience.
Firstly, Customer Experience Manager has been developed so airlines can be more accurate when targeting travellers with ancillary products and services.
Sabre said the software, which is being trialled by South African budget carrier kulula, would allow airlines to automate and improve certain some aspects of customer service and help them make more money.
An airline could, for example, try to sell Wi-Fi to a traveller based on their previous buying behaviour, or they could proactively reward a high-value passenger with a seat upgrade in the case of a flight delay or service disruption.
The software, according to Sabre, could also offer travellers discounts or promotions in target markets on key dates.
Secondly, Guest Connect Upsell is a new hotel booking capability that allows guests to upgrade to a higher room class after their booking is confirmed via targeted offers based on the customer’s unique preferences.
The software, on trial globally with the Trump Hotel Collection, enables hoteliers to generate incremental revenue by precisely targeting enhanced services.
Finally, TripCase Corporate has been released, the business travel version of Sabre’s TripCase consumer mobile app.
This version allows travellers to make bookings and reservations from their smartphones and identify which trips are specifically for business.
General Electric and Hogg Robinson Group are among the first users of TripCase Corporate.
Tom Klein, the company’s president and chief executive, said: “Personalisation makes travel better, and the only way to scale it is through technology.
“As a global technology company supporting the travel industry worldwide, Sabre is leveraging the latest developments in mobile, data and analytics to deliver personalisation capabilities to enable airlines, hotels and travel agencies to stay ahead of the rapidly-evolving demands of their travellers.”