Global data firm Sojern reveals revenue boost

Travel data and marketing specialist Sojern has announced its year-over-year revenue more than doubled in 2013.

The London-headquartered company said it had increased its “global data footprint” with 24 new partnerships, giving it access to more than 200 million traveller profiles across the globe.

Stephen Taylor, vice president and managing director international, said: “A growing global data set curated for optimum performance allows us to help multinational clients leverage travel patterns and consumer intent to effectively target the right traveller, with the right message, at the right time, anywhere in the world. This has enabled us to expand rapidly across the globe.”

Sojern said recent analysis of its data showed outbound travel from the US and Europe was continuing to strengthen.

However, it revealed that neither of these mature markets could compare with the rapid expansion in Asia-Pacific (Apac), Latin America and the Middle Eastern markets, echoing a recent study published by technology firm Amadeus that predicted Apac would be the fastest-growing market over the next decade.

Sojern said the rapid rise of international travel from these markets presented challenges and opportunities for the brands trying to reach them.

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