KLM introduces ‘Meet & Seat’ tech for social flight seating

KLM introduces ‘Meet & Seat’ tech for social flight seating

Dutch airline KLM has introduced new technology to allow social media users to find people on their flight who have similar interests.

The new Meet & Seat system provided by Gigya allows passengers to allocate themselves a seat next to people with similar interests.

KLM is using Gigya’s Social Login to power the service. When customers choose to opt in to Meet & Seat, KLM then prompts them to log in socially and share their Facebook, Google+ or LinkedIn profile.

The airline said it hopes to build a sense of community among its customer base.

Rob Zwerink, director of E-development at KLM, said: “Gigya’s social login and consumer management technologies equipped our business with the tools to create a personal in-flight experience.

“In the future, we look forward to collaborating more with Gigya to understand our customers better and leverage this knowledge to create even deeper, more personal experiences.”

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