Dutch airline KLM has introduced new technology to allow social media users to find people on their flight who have similar interests.
The new Meet & Seat system provided by Gigya allows passengers to allocate themselves a seat next to people with similar interests.
KLM is using Gigya’s Social Login to power the service. When customers choose to opt in to Meet & Seat, KLM then prompts them to log in socially and share their Facebook, Google+ or LinkedIn profile.
The airline said it hopes to build a sense of community among its customer base.
Rob Zwerink, director of E-development at KLM, said: “Gigya’s social login and consumer management technologies equipped our business with the tools to create a personal in-flight experience.
“In the future, we look forward to collaborating more with Gigya to understand our customers better and leverage this knowledge to create even deeper, more personal experiences.”