Sabre partners with TripAdvisor to launch travel app

Sabre partners with TripAdvisor to launch travel app

Travel technology company Sabre has partnered with TripAdvisor to create an app that gives travel agents access to aircraft seat and in-flight amenity information at the point of sale.

Agents using the Sabre GDS can buy The SeatGuru App from the Sabre Red App Store and plug it into their workstation.

They can then use it to give customers better insights and information about different airline products, meaning the traveller should be able to make a more informed choice about their purchase.

The information comes from seat maps, product guides and reviews submitted to Tripadvisor-owned SeatGuru by travellers.

Agents also have access to information about in-flight amenities including entertainment options, Wi-Fi access, power and USB ports and meals.

Chris Kroeger, senior vice president of Sabre Travel Network, said: “As airlines do more to differentiate the traveller experience, it is critical that agents are able to quickly access information about the differences in seat attributes and amenities.”

Jami Counter, senior director of TripAdvisor Flights, said: “SeatGuru is a powerful travel planning resource that provides travellers’ insights on the best airline seats and in-flight amenities covering airlines worldwide.

“Being able to offer SeatGuru content through Sabre’s extensive network of travel agents means we’re helping even more travellers fly smarter and find a flight they’ll love.”

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