Spanish OTA banks on app potential

Spanish online travel agency (OTA) Logitravel has launched its first app.

The company said users would be able to book travel services as well as manage itineraries.

Company director Tomeu Bennasar said investment would be focused on developing the app because of the potential of the mobile channel.

“Users will easily be able to connect to Logitravel once they arrive at their destination and this opens a whole new world of possibilities and allows us to get closer to our customers,” he said.

“We want the app to make it easier for travellers to be able to access our complete portfolio of products as well as consult bookings and offer information.”

The OTA is already developing more app features, which will be added in the near future.

It will be immediately available in the UK, Spain, Portugal, Italy, France, Germany, Finland and Brazil.

To help get the project off the ground, Bennasar said the company planned a number of promotions and discounts for app users to help promote the channel.

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