Thomson is to open a fourth next generation store in Gateshead this summer.
The new shop, located in the city’s Metrocentre, will be its largest concept store and its flagship UK store. Thomson’s existing next generation stores – which boast new concepts such as giant window screens and interactive maps – are in Bluewater Shopping Centre (pictured), Liverpool and Bristol.
Set to open this summer, the Gateshead store will replace the company’s two existing travel agencies in the shopping centre and be at least 20% bigger. Staff from the two shops are expected to relocate to the new next generation store.
Tui UK and Ireland managing director Dave Burling said the three existing concept stores had “exceeded expectations”.
He added: “It’s given us real confidence that by combining the right technology, inspirational formats and the right people we can fight off the competition and grow with these new shops.”
Already the Bluewater store’s sales were above the sales generated by the company’s two previous agencies in Bluewater, he said, indicating the company was taking market share from its competitors.
Burling added that the company would continue to look for new sites for further next generation stores. “We are constantly looking; it’s very opportunistic. We are very encouraged by the success of the ones we have done so far.”