More than £100 million in business deals is expected to be generated for exhibitors from the debut Travel Tech Show at World Travel Market last year, organisers claim.
A total of £105 million will come either through contracts signed at the event or from negotiations with WTM Buyers’ Club members, which will lead to deals signed before this year’s exhibition, according to independent research among exhibitors.
The Travel Tech Show at WTM will be 20% bigger this year as it consolidates its position as the largest dedicated travel technology event in the UK.
Exhibitors re-signed for 2014 include TripAdvisor, CodeGen, Illusions Online, Pegasus Solutions, Comtec, Open Destinations, TravelSim, ISO Travel Solutions and Vibe Software.
WTM 2013 will generate a total of £2.2 billion-worth of deals – up by 19% on 2012 – thanks in part to the increased focus on travel technology.
The ‘show within a show’ concept attracted 59 new exhibitors, compared to WTM 2012.
It meant that nearly a quarter of all the new businesses at WTM 2013 were within The Travel Tech Show.
More than 7,000 visitors were interested in buying travel technology products, and more than 10,000 of WTM’s visitors also experienced the Travel Tech Show at WTM – more than a third of the total number of visitor delegates.
The Travel Tech Show events programme attracted 8,101 attendees – up by 88% on 2012 – making it the most popular sector of events at WTM 2013.
The programme covered social media, mobile, blogging and technology, and produced almost half of the total 16,290 attendance of the WTM 2013 events programme.
The 2014 events programme will have an increased focus on mobile technology.
Travel Tech Show at WTM senior director Simon Press said: “The growth of the Travel Tech Show at WTM has been phenomenal and demonstrates the value of making it a stand-alone event.
“The quality of exhibitors for the inaugural event was impressive and it is heartening to see so many of them, including Peakwork, TrustYou, Travel Designer, DCS Travel Booking System and ChannelRUSH, rebooking for 2014.
“This success of the inaugural Travel Tech Show at WTM confirms that it is a must-attend exhibition for technology companies, enabling them to seal deals and generate valuable leads.
“And the signs so far show that 2014’s event will prove even more lucrative for technology firms taking part.”