TripAdvisor-owned Holiday Lettings is to delist properties that “consistently provide poor” service to travellers.
The holiday home website announced that 1% of its 215,000 listings have already been deactivated this year from holidaylettings.co.uk.
The company is targeting property owners using the free listing service who “fail to engage with traveller enquiries” and in some instances where they attempt to deviate guests from the secure Holiday Lettings payment platform.
Spokeswoman Kate Stinchcombe-Gillies said: “As a TripAdvisor company, we’re committed to providing travellers with a positive search and book experience that results in a secure and easy booking.
“Not only are we the sole British vacation rental site to offer free payment protection to travellers, but we’re now also taking steps to protect the entire experience.”
Holiday Lettings rewards owners who have the most ‘bookable’ homes. These are properties with the most responsive owners offering online payment to expedite the booking, with higher positions in its search results.
Travellers can refine their search many ways to find the most suitable homes for their trip, including sorting by homes with the most TripAdvisor reviews for additional peace of mind.
Holiday Lettings’ payment platform ensures that holidaymakers are protected as long as bookings and payments are made through the site.
If a property does not exist or travellers are denied access to it upon arrival, Holiday Lettings provides a payment protection policy and claim process to protect holidaymakers.