Tui Travel has appointed Google’s industry head of travel Dan Robb as the first digital marketing director for its mainstream sector.
Robb will join Tui on July 1 and will target driving the mainstream division’s digital marketing and “growing the group’s position as a leading digital business”.
Nick Longman, managing director of distribution and online for Tui’s mainstream sector, said: “Digital marketing is core to our digital and online modernisation strategy. It is therefore important that we have the very best people in the business to make sure we capitalise on the opportunities available to us.
“Dan brings with him a wealth of experience and is uniquely placed to ensure we get the most out of our relationship both with Google and other leading digital companies.”
Robb said: “I am delighted to be joining Tui Travel. The group is at an exciting point in its digital journey and I look forward to bringing my experience to the team and helping to further drive its digital growth.
“While I will miss Google and the great team we have in Google Travel, this is a fantastic opportunity and I look forward to joining in July.”
Robb has worked at Google for the last nine years, leading the development and growth of the search engine giant’s travel team. Before that, he worked at Associated News for seven years.