Cloud-based marketing start-up for hotels buuteeq has struck a deal with Siteminder to partner with the channel manager’s Room Distribution Exchange.
The Seattle-based firm said the deal “supports our mission to connect every hotel directly with their guests”.
The agreement means buuteeq can now provide hotels with connectivity to their Property Management Software (PMS) to provide an enhanced customer experience.
The buuteeq booking engine allows hotels to connect and manage their rates in real-time.
Online visitors are then able to filter rooms by different criteria, select and compare multiple rooms, multiple rates, and access the booking experience without leaving the property website or bouncing from page to page.
Brain Saab, buuteeq co-founder and managing director EMEA, added: “Our integration with SiteMinder supports our mission to connect every hotel directly with their guests.
“Coupling the connectivity of the RDX platform with the proven user experience of our booking engine maximizes a hotel’s ability to capture and retain more online visitors through the reservations experience.”
Erik Munoz, executive director strategic sales and global partnerships at SiteMinder, added: “A partnership between organisations like buuteeq and SiteMinder will help independent hotels capitalise on new digital strategies via intelligent, efficient and cost-effective integration among their respective digital and distribution platforms.”
Hannah Zulueta, vice president of hospitality operations at Park Plaza Resort, Utah, said: “Buuteeq’s integration with SiteMinder’s RDX platform reduces the number of tools we have to use to effectively manage our inventory; thereby saving us significant amounts of time and money.
“As well, our guests benefit from a fully branded, trustworthy, and seamless booking experience.”