GDS and travel technology supplier Sabre has signed a deal that will see it offer its travel agency customers a map-based hotel shopping and booking tool.
The US technology giant has teamed up with third party ZoomAndGo to integrate its platform with its Sabre Red agency software.
Sabre said it will bring fragmented hotel content into an easy-to-use interface and make comparison shopping easier.
Properties will be sourced from Sabre as well as other suppliers and agents will be able to filter for agency and corporate customer preferred hotels.
Shelly Terry, vice president of supplier merchandising at Sabre Travel Network, said: “Our agreement with ZoomAndGo is a great example of how we are partnering with third party innovators to deliver unique value to travel suppliers and buyers.
“Travel buyers have more choice and transparency and can easily find the best hotel to meet both the traveller’s preference and the corporation’s needs.
“At the same time, hoteliers have more ways to merchandise their products in Sabre that promote their brand, property attributes and offerings to travel buyers.”
ZoomAndGo enables travel agents to search any destination in the world by street address, neighborhood, airport code and local attractions.
Results can be sorted in terms of various criteria including chain, price or amenities.
Jonathan Haldane, ZoomAndGo chief executive said: “Partnering with Sabre gives us an opportunity to expand our reach further into the travel marketplace.
“The integration of our technology into Sabre means increased profitability and productivity for agencies.”
Terry added: “We continually work with technology partners like ZoomAndGo to extend the Sabre marketplace.
“With new opportunities such as these, travel suppliers have even more access to the 400,000 travel buyers around the world who influence more than $100 billion in travel spend annually.
Sabre will test the solution with selected travel agencies before introducing it globally.
ZoomAndGo won a technology innovation award at Sabre’s 2013 Travel Technology Exchange conference in New Orleans.