German software specialist Peakwork is promising improved technology for the travel industry having agreed a partnership with IBM’s new Competence Centre.
The deal covers consulting, implementation and operational services for Peakwork’s Player-Hub Technology
It also offers Peakwork customers the opportunity to opt to host its technology in the IBM Cloud environment as opposed to locally.
Peakwork said the cloud option offers travel firms the ability to flex their capacity to cope with peak booking periods and downscale during quieter times.
“The IBM Cloud guarantees fast response times even with high traffic volumes together with the benefit that the customer only pays for the actual utilised computing capacity.
“This new service will provide huge advantages both from a hosting and a cost perspective,” said Peakwork.
Jürgen Henn, partner in the consulting firm IBM Global Business Services, said: “The services from our Competence Center deliver an important benefit and contribute to the future digital transformation of the travel industry.”
IBM was a co-exhibitor on the Peakwork stand at this month’s ITB in Berlin, where they demonstrated prototypes and solutions.
Ralf Usbeck, chief executive of peakwork, said: “We are proud that IBM has come to us with this collaborative approach. Through this intensive collaboration, we are in a first class position to expand even further internationally.”
Colin McKee UK managing director added: “The partnership with IBM provides our customers in the UK with a real alternative when it comes to hosting.
“One of the benefits of peakwork technology is it is hosted within the customers own environment, now this environment can be in the IBM Cloud with all of the additional benefits which IBM are providing.”
In addition the new IBM Competence Center offers Business Intelligence and Big Data services on request.
IBM already provides data analysis and business intelligence services for large tour operating companies.
Now data from Peakwork can also be analysed and the search traffic evaluated, which will provide the basis for reports, statistics and forecasts.
The analysis results can be used to better tailor and adjust travel product used for dynamic packaging to match with market demand from B2C and B2B channels.