Egypt turns to Facebook to engage and inform tourists

Egypt turns to Facebook to engage and inform tourists

Egypt has turned to Facebook in an effort to promote tourism to the strife-torn country.

The Egyptian Tourist Authority has created an official UK Facebook page to provide updates, travel tips and information.

Facebook.com/LoveEgyptUK will also be used as a platform for the authority to provide travel and safety updates.

UK and Ireland director of the country’s tourist authority Omayma El Husseini said: “By investing in our online presence, we will be able to reach out to British travellers in a modern and open way.

“Transparency is very important to us, and we want to ensure that we use Facebook as a means of communicating with fans about travel safety, reminding travellers that, with the current exception of Cairo and Northern Sinai, Egypt is a safe holiday destination.”

LoveEgyptUK will also host polls and competitions to inspire engagement among the page’s community.

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