Ryanair is seeking to appoint its first digital agency to develop its data and customer relationship marketing.
The successful agency will be the first major appointment made by Ryanair in what it says will be a “significant” digital development.
The move comes as the budget carrier seeks to improve its customer service following the launch of a new Ryanair.com home page and ‘My Ryanair’ customer registration service.
The pitch process is being managed internally and is open to all European agencies with a deadline of March 28. The appointment is due to be made by the end of April.
Chief marketing officer Kenny Jacobs said: “Data and CRM are essential foundations in our customer strategy and we want to know more about our customers, so we can give them a more personalised experience and offering.
“With that in mind, Ryanair wants the best and most ambitious digital agencies across Europe to put themselves forward for consideration.
“This is an exciting time in the evolution of Ryanair’s business and brand and the successful agency will be a key element of this change.”