B2B destination content supplier ArrivalGuides is to partner with activity and entertainment ticket platform Tiqets to ‘revolutionise’ bookable in-destination services.
The two companies want to change the search and booking process for not just activities and tours, but also dated events such as concerts, sports, exhibitions, festivals as well as attractions, restaurants and ground transport.
The new ArrivalTickets B2B platform will be integrated into the ArrivalGuides destination content solution that is supplied to more than 260 tour operators and offered as a standalone solution.
The platform, powered by Tiqets, aggregates inventory from over 100 suppliers, which allows it to offer more than 500,000 tours and activities, 600,000 events and 50,000 restaurants.
The solution allows airlines, OTAs, accommodation booking operators and metasearch companies to claim a larger share of the trip spend of their customers.
“This is of course great for companies that work under already squeezed margins and high costs for attracting new customers, but we see an even larger benefit when it comes to generating customer loyalty and brand building,” said Tigets chief executive Luuc Elzinga.
Tiqets is developing advanced algorithms based on a broad range of sources for customer data to be able to target the right customer with the right deal.
An ArrivalGuides white-label smartphone app will include the potential to find and book the full inventory on a mobile device.
Magnus Aideborn, chief executive of ArrivalGuides, said: “We have been looking for a provider of event information on a global scale since 2007, but never found any supplier with the kind of cover, quality and language capabilities that we need for our network.
“We were planning to build this platform ourselves, with our connections to the official tourist bureaus, when we came across Tiqets, who has built the exact platform that we were looking for.”