Travelsupermarket sees upturn in click-based revenue

Click-based revenue rose by 39% to £17 million at last year as visitor numbers increased by 26% to almost 56 million.

Figures out today show that revenue at the travel search arm of increased by 35% from £13.1 million to £17.7 million in 2013.

Other revenues, which are derived from impression-based advertising, fell by 17% as the company continued to reduce the amount of screen space available for impression-based advertising instead focusing upon core click based revenues.

“Trading was very strong in the year, with growth in the package holidays, hotels and car hire channels,” the company said.

“Package holiday revenues continued to benefit from further optimisation of the channel leveraging the technology investments made in late 2011.

“The travel business generally also benefitted from a focused television and radio campaign which resonated well with consumers.”

Moneysupermarket said it saw a “good opportunity” for future growth in the travel business.

The group invested in its technology platform in the second half of the year using open source technology which will enable it to improve its consumer offering “significantly” in 2014 and support the growth ambitions for the sector.

Overall profit after tax at was up by 40% from £24.8 million in 2012 to £34.7 million last year, based on a 10% rise in revenue to £225.6 million.

Chief executive Peter Plumb said: “We won’t stand still – we’ll build on our innovation in 2013 by doubling our capital investment for 2014, and bringing market leading services in travel and insurance to customers’ mobiles and desktops.”

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