Iberostar targets new territories after affiliate programme success

Iberostar is planning to target new markets in overseas territories following the success of its affiliate campaign run by AffiliRed.

The Upmarket hotel operator said in 2013 overall sales via AffiliRed campaigns increased by 33.74%, with revenue up by 30.70%.

This success has prompted Iberostar to seek to expand its reach into new markets by offering greater rewards for top affiliates who support its campaigns.

Jon Recacoechea, head of marketing online for Iberostar Hotels & Resorts, said: “This is our fourth consecutive year of working with AffiliRed.

“Affiliate marketing has been very successful for us and is a crucial part of our online marketing.

AffiliRed’s chief executive and founder, Diego Gomila, added: “Iberostar Hotels & Resorts have a very sophisticated and well established digital marketing programme.

“We are looking forward to continued success this year as we strive for even greater growth for the company.”

Iberostar has worked with AffiliRed and digital agency Neo@Ogilvy to integrate its affiliate programme with its other digital marketing activities.

It operates more than 100 four and five star properties in popular destinations like Spain, the Mediterranean and Caribbean.

The hotel chain first launched its AffiliRed programme, which was focused on driving quality traffic to iberostar.com, in 2010.

The programme used networks including publications, bloggers and voucher code sites which have reach within Iberostar’s customer base.

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