Sandra Hicken has joined Vertical Systems in the newly-created role of business development manager.
She moves from Virgin Media – formerly ISTEL – with more than 25 years’ experience working in applications development and telecommunications networks, including viewdata.
Hicken is also known for her work on the single payment schemes, where she helped support a number of travel groups including Abta.
With the unveiling at this year’s Earls Court Travel Technology Show of Vertical’s newly launched V-Suite of products, Hicken joins at a time when the technology supplier is looking for signifcant expansion.
She will primarily focus on the promotion of the well-known Magic desktop solution, allowing search and bookings via viewdata, for agents.
Chief executive Mike Russell said: “We are thrilled to welcome Sandra to the team at Vertical.
“She brings with her a wealth of industry knowledge and customer relationships in both applications and travel networks including viewdata, which synchronises well with Vertical’s 2014 strategy.”