Farelogix opens up merchandising to all airlines with cloud-based solution

An airline-controlled ‘merchandising-as-a-service’ cloud-based solution has been introduced by distribution technology firm Farelogix.

FLX Merchandise-Xpress enables smaller airlines to establish fundamental merchandising capabilities, including the sale of premium seating, lounge passes, Wi-Fi access, advanced boarding and meals.

The solution is built on the same technology as FLX Merchandise, the merchandising engine being used by major airlines including United and Air Canada.

Company chief executive Jim Davidson said: “Of the approximately 800 airlines worldwide, the majority are mid-sized or small regional carriers that find the implementation of new or modified products and services, including something as simple as premium seats, is out of scope due to budget limitations, technology impediments, and third-party dependencies.

“FLX Merchandise-Xpress is an affordable, low-risk, high-opportunity solution for airline merchandising that will enable these airlines to introduce new products and services with extremely fast speed-to-market, giving them the tools to compete more effectively and generate much-needed merchandising and ancillary revenue.”

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