Optional online check-in is being piloted by Jurys Inn in response to the growing use of mobile technology by its customers.
The new check-in technology has already been implemented at Jurys Inn Islington in London, with a view to introducing the system across its 31 hotels in the UK, Ireland and Prague.
The move follows revenues from mobile bookings increasing by 80% between 2012 and 2013.
The pilot has been developed in response to customer demand for greater flexibility and control of their stay, allowing guests to bypass the front desk entirely if they prefer.
Guests who opt in to online check-in will receive a text message and email link in advance of their visit, enabling them to confirm their booking details and arrival time.
A personalised QR code is then delivered via smartphone – guests simply scan the code at a mobile kiosk in the hotel lobby to retrieve their keys and head directly to their room.
Jurys Inn recently launched a new responsive design website having seen bookings made via iPhone and iPad double in the past year.
The new website allows visitors to navigate Jurysinns.com quickly and easily, whether they access it via their desktop, laptop, tablet or smartphone.
Group marketing manager Suzanne Cannon (pictured) said: “Our customers are increasingly using mobile devices to make bookings so it is important we adapt our services in line with this changing consumer behaviour.
“Convenience is key, particularly for business travellers, and online check-in will provide a seamless experience so that guests can choose to check-in by smartphone, laptop or tablet at a time that suits them, meaning they spend less time at the check-in desk and more time enjoying their stay at the hotel.”