A multi-year technology deal has been struck with Turkish Airlines to distribute via the Sabre global distribution system.
They plan to work together to make Turkish Airlines’ content in fares, schedules and inventory available in the Sabre GDS.
The agreement means more than 400,000 travel agencies connected to Sabre in more than 130 countries will be guaranteed access to the airline’s seats and fare classes.
Access to Turkish Airlines’ domestic content is also secured for Sabre-connected travel agencies in Turkey.
The airline’s chief marketing officer Faruk Çizmecioğlu said: “The signing of a new full-content agreement between Turkish Airlines and Sabre is a logical continuation in our long-term co-operation.
“The transparency and openness of Sabre’s travel marketplace boosts confidence of millions of travel buyers worldwide.
“The Sabre travel marketplace will be an extremely valuable channel for us as the airline continues to grow, develop new products and enhance the customer experience.”
Sabre EMEA senior vice-president Harald Eisenaecher added: “This deal is great news for travel agents because Turkish Airlines is one of the world’s fastest-growing carriers flying to an increasing number of key business and leisure travel destinations.
“The core of our business is to provide a global travel marketplace where suppliers can efficiently sell products in order to maximise sales, revenue and customer loyalty.
“Combining more sales and revenue opportunities for suppliers with more choices for consumers and the travel agents who serve them is beneficial for everyone.”