The Travel Tech Show at this year’s World Travel Market is to expand by 20% to retain its position as the largest dedicated travel technology event in the UK, according to organisers.
The inaugural Travel Tech Show at WTM last year was more than double the size of the travel tech region at the exhibition in 2010.
More than a third (10,418) of WTM 2013 visitors attended The Travel Technology Show at WTM.
A number of existing exhibitors have re-signed for 2014, including TripAdvisor, CodeGen, Illusions Online, Pegasus Solutions, Comtec, Open Destinations, TravelSim and ISO Travel Solutions.
Last year saw 59 new exhibitors and more are expected in 2014.
The Travel Tech Show at WTM senior exhibition director Simon Press said: “The growth of the Travel Tech Show at WTM has been phenomenal and reinforces the decision to make it a standalone event in its own right.
“The quality of exhibitors for the inaugural event was highly impressive and it is great to see so many of them, including Peakwork, TrustYou, Travel Designer, DCS Travel Booking System and ChannelRUSH, rebooking for 2014.”
The Travel Tech Show at WTM’s events programme attracted 8,101 attendees, up by 88% on 2012 to make it the most popular sector of events at WTM.
The programme – which included strands on social media, mobile, blogging and technology – made up around half of the total 16,290 attendance of the WTM 2013 events programme.
The 2014 events schedule will include an increased focus on mobile technology.