Viator appoints Saum to lead global team of market managers

An executive responsible for Travelocity’s three Spanish-language Latin American websites is leaving the travel giant to join the parent company of online tours and activities provider

Laura Saum becomes vice president and general manager of global sales and account management.

She will lead a global team of market managers from Viator’s San Francisco base and maintain the company’s supplier management strategies.

Saum will also be responsible for the company’s worldwide product acquisition, maintaining a focus on hand-selected tours and experiences run by local tour operators.

President and chief executive Barrie Seidenberg said: “Laura brings extremely relevant expertise in marketing, management and strategic development to Viator including more than a decade of working with one of the true pioneers in online travel, Travelocity.

“Her solid track record of sales growth, strategy development and partner relationships across both English and Spanish-language channels, coupled with her personal passion for travel, are sure to have a positive impact on Viator’s consumer-direct and B2B operations.”

Saum said: “Having been in the online travel arena for some time, I’ve been very aware of Viator’s leading role in developing the tours and activities sector.

“With the company’s focus on delivering authentic insider travel experiences, its ongoing international expansion and its innovative mobile and last-minute booking solutions, I am very excited to join this energised and dedicated team.”

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