Danish OTA TouristOnline has integrated with channel management technology provided by eRevMax.
The agency will make use of the RateTiger & Connect dynamic distribution platform as well as joining eRevMax’s Channel Ecosystem.
The technology is said to offer improved access to updated inventory and pricing and as well as bringing an uplift in conversions.
Morten Krarup, chief executive of TouristOnline, said: “We are glad to announce our partnership with eRevMax.
“RateTiger is the leading Channel Manager for our markets, and our partnership will help us to grow our hotel network both in Scandinavia and in Europe.
“I’m sure that our hotel partners and customers will also benefit from it, as eRevMax is the first of all Channel Manager solutions to deliver the most up-to-date Rates and Availability to online travel agencies while reducing scope for overbookings.”
Greg Berman, chief operating officer of eRevMax International, added: “This powerful and seamless integration will result in more efficient rate distribution, enhanced rate optimization and the streamlining of all connections.
“Scandinavia is one of our growth regions. Partnership with TouristOnline will improve our portfolio, offering a diverse range of distributors through the eRevMax Channel Ecosystem.
“Hotels using our RateTiger Channel Management solution or our Connect enterprise platform can update a range of rates and numerous channels in one step, making them immediately available to customers of TouristOnline.”.
TouristOnline is a major online accommodation provider in Denmark offering 350,000 hotels as well as more than 50,000 holiday homes in Europe.