Sojern raises $10 million for talent to develop its engagement platform

US-based targeted digital marketing platform Sojern has raised $10 million in funding taking the total investment in the firm to $45.7 million.

Based in San Francisco, Sojern announced its arrival in Europe in March 2013 saying it was time to expand beyond its home market.

The latest round of venture funding came from Triangle Peak Partners and also existing backers Norwest Venture Partners, Trident Capital, Focus Ventures and Industry Ventures.

Sojern is one of a number of new firms which claims to offer travel advertisers a more targeted data-driven digital marketing platform.

As well as San Francisco it has offices in London, New York and Omaha and employs around 100 people.

Sojern said the latest funding influx will be used to recruit experts commercial, engineering and data science to further develop its offering.

Mark Rabe, Sojern chief executive, said: “We are pleased with the clear market validation and excited to accelerate our growth further with fresh capital. Simply put, we plan to continue delivering world class solutions to our 500+ travel customers.”

The firms also announced Curtis Atkisson has been made chief financial officer.

Atkisson was behind Affinity Labs, before it was sold to Monster Worldwide and has worked for United Airlines, Ameniti Travel and Chase Manhattan Bank.

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