Express Newspapers is set to be the latest UK media giant to re-launch its websites, with the travel channels across the portfolio expected to receive special attention.
AdPrecision, which already handles search duties for the travel section on the Telegraph’s website, has been hired to run similar functionality on the massively overhauled travel channels for the new Express sites.
This will include contextual advertising against relevant travel editorial as well as search tools for existing online and offline advertisers across the brands.
A brand new Times Online, the online portal for The Times and The Sunday Times, was unveiled on the 5 February.
TravelMail is expected to launch in March. The Telegraph’s travel channel was overhauled in summer 2006.