Thomson, and First Choice have confirmed that free Wi-Fi will be provided in all concept hotels.
Wi-Fi will be available at no cost from May 1 across 135 hotels in 42 destinations, with access available throughout the hotels, benefiting nearly one million holidaymakers.
This includes Thomson Sensatori, Couples, Family Resorts, Scene and Gold hotels, as well as First Choice Holiday Village, SplashWorld, Club Magic Life and SuneoClub resorts.
Research carried out on Thomson and First Choice customers revealed that they valued Wi-Fi over traditional hotel amenities such as room service and those in family resorts rated Wi-Fi access almost as significant as having quiet time and relaxing by the swimming pool.
Research revealed that 60% of guests valued Wi-Fi and rated it as important to their overall holiday experience.
Product director Mark Hall said: “We know how highly people value Wi-Fi in hotels as a service and as such we will be offering free Wi-Fi throughout our exclusive hotel concepts at no extra cost to our guests.
“Through research we’ve seen that Wi-Fi is an integral part of our customers’ holiday experience and that they want to access social media sites, keep in contact with loved ones at home and research the area they are staying in whilst away.”