I-Spy, which launched in 2006, has already attracted the attention of STA Travel as a client for integrated search campaigns, alongside private healthcare giant Bupa.
The agency is touting what it calls a more “holistic” approach to digital marketing that includes search engine optimisation, pay-per-click advertising, mobile and social media.
Jones said: “There’s always been more demand for quality SEM than supply, and web 2.0 has just doubled everything again, social media is transforming search’s role by the day.
“I-Spy is already deeply immersed in this area, and my experience from the other side will bring still further commercial perspective.”
Jones will be tasked with responsibility for overall strategy, new business and client services.
I-Spy chief executive Chris Whitelaw said: “At Yahoo! and Goto.com Nick was a pioneer of the paid search space and he’s been responsible for developing all the core vertical markets of travel, finance, autos, telecommunications, retail and IT.
“Hiring someone of his calibre and experience is a coup for I-Spy.”