An online performance marketing campaign has been instigated by the 50-strong Palladium Hotel Group in partnership with specialist firm AffiliRed.
Key brands within the hotel company will launch individual performance marketing campaigns across AffiliRed’s networks.
Palladium’s brands include The Royal Suites and Palladium Hotels & Resorts as well as Fiesta Hotels, Mallorca Rocks Hotel and Ushiaia Beach Hotel, popular with young holidaymakers from the UK.
Ismael Varela, traffic manager at Palladium Hotel Group, said: “AffiliRed’s international affiliate network will enable us to target and connect with new markets through performance marketing.
“This collaboration will help us to improve our brand positioning in each country, connecting with markets that are interested in our products.
“This strategic campaign will give us a greater understanding of the market and allow us to gauge which offers are relevant for each segment and at which time of year. “
He added: “The UK is a key European market for us and we are looking to strengthen our presence here. AffiliRed’s unparalleled knowledge of the travel sector and their multiple network approach will help us achieve our objective. “