Tui begins international rollout of ‘Digital Assistant’ app

The ‘Tui Digital Assistant’ (TDA) mobile app for holiday planning is being expanded into the German market.

The ‘Meine Tui’ app is now available in the German source market under the Tui tour operating brand.

The first version of the TDA was introduced in the UK in July as the MyThomson mobile app and has since had more than 180,000 downloads.

Tui Travel chief information officer Mittu Sridhara said: “Our strategy is to develop our digital capabilities that enhance the customer experience once and then roll those products out to all our source markets.

“The TDA was very well received by customers in the UK and it is now being developed for all our source markets. Yesterday marked the first step in this roll out with the TDA product now available in the iTunes and Android app stores in Germany.

“Across the group, millions of customers book online, but the beauty of the digital assistant is that those who have booked in-store will now also be able to dream about their holiday through the app – it’s a fantastic tool which links our points of contact.

“The digital assistant has been a resounding success in the UK and its clear there is a real demand for the app from our customers.”

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