Hotels.com and global feedback engine Feefo are to work together to gain consumer ratings and reviews for the accommodation booking website.
Feefo provides feedback on behalf of merchants which are verified by sales transactions. This ensures that only those that have genuinely done business with a company are invited to leave feedback.
John Robinson, senior manager user generated content for Hotels.com, said: “Using the Feefo service enables us to listen even more closely to our customers so that we can ensure their experience in finding and booking hotels on Hotels.com is as smooth and seamless as possible.
“By emailing customers the day after they have booked with us, we can find out any issues they might have experienced with our service and respond as quickly as possible.
“Collecting customer reviews using Feefo will also enable us to show other potential customers the high levels of customer satisfaction we have earned and that we are committed to delivering a high quality experience.”
Feefo managing director Andrew Mabbutt said: “We have excellent relationships with the biggest names in the industry, and Hotels.com is the latest to trust us with providing genuine reviews.
“The 90% Feefo service rating that Hotels.com has earned displays how committed they are to providing an efficient, transparent solution for consumers looking to research and book accommodation for leisure and business trips. Feefo is delighted to be a part of this process.”