Comtec offers preview of next generation ergonomic trade technology

Comtec offers preview of next generation ergonomic trade technology

Travel technology supplier Comtec gave WTM visitors a chance to see its next-generation of trade products which it says has been ergonomically designed for the modern travel firm.

Among the products being demonstrated was a new reservation platform, a new business-to-business and business-to-consumer offering and a business intelligence module that allows up-to-date bespoke graphic reports to be offered with the system.

Comtec is aiming for a full roll out of the new products by the third quarter of 2014 and says it represents its step into developing next-generation systems which are platform-agnostic and usable on multiple devices, including tablet computers and smartphones.

Konrad Empacher, head of customer excellence at Comtec, said: “This is all about taking heritage products to the next level. It’s about understanding booking patterns and the way people are using multiple devices and understanding what our customers’ customer actually wants.”

The trade portals have been designed to emulate the look and feel of an app-based system with a much cleaner user interface which aims to reduce the amount of typing and manual uploading of information.

Comtec says this will offer customers a much quicker route to market. The business-to-consumer offering is very much content-driven and customisable. Currently most Comtec customers build their own front-end websites using the firm’s API, said Empacher, but this was a move into a white label offering for operators.

“Small and medium-sized enterprises want a quick tour operator system and want a business-to-business and business-to-consumer¬†presentation layer.

The new business intelligence module is available now and pulls data from Comtec’s core Travelink system, meaning customers can do away with the laborious task of having to runs off Excel spreadsheets each day to keep track of trading.

The system can drill down into the data to show individual sales agent performance, what is selling and what availability is left, all displayed graphically.

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