Performance marketing network Affiliate Window has scored a significant win agreeing a deal to run Hyatt Hotels and Resorts’ global affiliate programme.
The leading hospitality firm is seeking to expand marketing into new international markets and chose Affiliate Window, which is part of the zanox Group, for its extensive global reach.
A dedicated Hyatt team within Affiliate Window will work to ensure the firm has the required support in local markets to hone its marketing. Zanox has 13 offices worldwide.
Hyatt has more than 500 properties in 46 countries, and operates seven brands targeted at specific market segments.
The hotel giant said its portfolio of hotels “is positioned to capitalise on the wealth of opportunities available via the performance channel; mainly generating sales and revenue through publisher relationships and cross-promotion of hotels throughout international markets”.
Renée Brouwer, director, digital strategy e-distribution the Americas for Hyatt Hotels and Resorts said: “Affiliate Window and zanox provide an approach that appears perfectly suited for our affiliate marketing aspirations at Hyatt.
“The companies offer a comprehensive market management structure, which allow for expansion into core markets in Europe, Africa, the Middle East and Asia Pacific.
“This harmonised approach to multi-territory business via a dedicated global team is what we are most excited about.”
Alexandra Forsch, US country manager for Affiliate Window, added: “We are delighted that Hyatt has made the decision to launch its global affiliate program across the Affiliate Window and zanox platforms.
“We are confident that our commitment to service and innovation and providing a comprehensive global effort in tandem with all territory launches will ensure great success for the program.”