If the travel search area was looking like being one of the most competitive parts of the business in 2007, then Travelsupermarket is set ramp up its proposition even further with another new product. The Cheshire-based company, which is part of the Moneysupermarket family-run business, is to follow the example set by other players in…
TravelSupermarket steps up product range
If the travel search area was looking like being one of the most competitive parts of the business in 2007, then Travelsupermarket is set ramp up its proposition even further with another new product.
The Cheshire-based company, which is part of the Moneysupermarket family-run business, is to follow the example set by other players in the fast-growing sector by launching a top deals newsletter, which will be e-mailed to subscribers once a week.
The top 20 deals will be hand-picked by an in-house editorial team, headed by Susan Roscoe.
The development comes amid continued growth in the travel search sector following the launch of a number of new US-based sites – such as Kayak and Sidestep – targeting UK consumers.
Travelsupermarket recently started another multi-million pound advertising campaign, predominantly on television, to promote the site.
A surge in traffic during January has seen the website leapfrog price-comparison site Cheapflights into seventh position in a table of leading travel websites on the Hitwise traffic measurement system.
Chris Nixon, who has also recently been promoted to managing director of Travelsupermarket, says: “It’s not altogether surprising that Travelsupermarket.com has risen so quickly up the rankings. We’re very pleased and hope to increase our position in the coming months. This will be aided by our huge efforts in expanding and improving the site and backed by a significant marketing spend this year.”
Cheapflights, which also claimed to have a record-breaking January, says it welcomed the increase in travel companies using the web as it “is good for Cheapflights and good for our partners”.
Nevertheless, the top deals newsletter format has now been introduced by a number of sites in price comparison/travel search including Cheapflights, Henoo, Travelzoo and Sidestep, as well as online travel agencies and operators.
Roscoe says: “The launch of this newsletter is an exciting step for us and we’ve already got a good database of Travelsupermarket.com and Moneysupermarket.com users, many of whom have been asking us for regular updates about the best deals from the holidays that we have
to offer.”
