Performance marketing firm AffiliRed has been appointed to heighten the profile of gay and lesbian friendly hotels operating under the World Rainbow Hotels umbrella.
The Spain-based company will manage the group’s affiliate marketing programme in a bid to extend brand awareness and increase lead generation for its global network of approved hotels.
The campaign will be used as part of a global expansion programme as World Rainbow Hotels looks to extend its foothold in the market.
Nicolas Wijnants, director of World Rainbow Hotels, said: “Partnering with AffiliRed was an obvious choice for us due their proven abilities in building large successful affiliate marketing programmes in the hotel industry.
“AffiliRed’s strong global presence and multilingual abilities will allow us to build the structure and support necessary as we continue our expansion.”
AffiliRed founder and chief executive Diego Gomila said: “World Rainbow Hotels was the first ever consortia programme aimed at gay and lesbian welcoming hotels in over 120 destinations worldwide, so it is incredibly exciting for us to be working with them as they expand their operations.
“The company is highly committed to their affiliate marketing channel and we are very pleased they have chosen to partner with AffiliRed.”