Cheapflights is to revamp the management structure of the company as it looks to expand the business into new markets.
A general manager will be appointed for each of the new individual country sites created by the price comparison company, chief executive David Soskin confirmed this week.
The UK division will be the first to be overhauled and will mirror the structure created last year for the Boston office of Cheapflights.com, which is headed by ex-Monster senior executive Michael Bennett.
Soskin said the first of the new country sites could be ready for launch “within months”, but the management team would only be installed once each site is up and running.
It is understood a dedicated site for the German market could be one of the first to be launched.
The new general manager role will oversee other senior positions in each market including managers for marketing, sales and business development.
A newsletter editor will also be appointed for each market.
Recruitment firm Russell Reynolds has been appointed to fill the general manager position for the UK.
Soskin said: “We are now looking at the next ten years and this is part of our evolution of going global.
“Previously we’ve had our headquarters in London and the USA office has been a satellite but we think this very much about our strategy going forward.”
Soskin stressed that each general manager would have to be an “internet professional”, with experience of each local market, but would not necessarily need a background in travel.
The existing commercial director Rob Passmore left the business in December last year.