Amadeus has announced the appointment of David Doctor as vice president for Western Europe, the Middle East and Africa to lead all commercial activities in the region.
Formerly a key figure in Amadeus’s dealings with airlines, Doctor will continue to be based in Madrid, Amadeus’s European headquarters.
His appointment comes after his predecessor Angel Gallego was appointed head of the Asia Pacific region.
Doctor has most recently served as head of distribution marketing for Amadeus.
Since 2004, he has held a range of positions including director of airline distribution and low-cost carriers and director of airline marketing and sales.
In a statement Amadeus said Doctor has been responsible for modernising the distribution system with the introduction of value-based pricing and the Amadeus Airline Retailing Platform.
He was also responsible for the introduction of Amadeus Ticketless Access, a distribution solution adapted to low-cost carriers’ specific needs.
Holger Taubmann, senior vice president, distribution at Amadeus, said: “This is a large and varied regional role encompassing a number of very different challenges and opportunities.
“It requires a clear and innovative thinker, a sharp business mind and a clear focus on delivering for our customers.
“Throughout his distinguished career at Amadeus David has shown these qualities in abundance and I have no doubt that he will rise to this new challenge and strengthen our position in these key markets.”
Doctor first joined Amadeus in 1999 as market manager for Western Europe, and was appointed Director for Western Europe in 2003.
A graduate in Psychology, Economics and History of Art from Leicester University in the UK, Doctor holds an MBA from IEDE in Spain.