Barrhead Travel has renewed a partnership with Amadeus for a further three years and extended the role of smarter technology to enhance its customer service.
The Scottish agency group is expanding operations throughout the UK is seeking to deliver on its ambitious growth plans where the role of technology is becoming increasingly critical to deliver competitive advantage.
Amadeus Open Profile Suite will deliver efficient and synchronised customer profile management that travellers can update themselves across multiple channels.
This will be combined with the latest mobile solutions from Amadeus for improving the trip experience.
Barrhead Travel consultants will benefit from the latest consumer-facing technology innovations combined with reliability, speed and wide-ranging travel content, Amadeus said.
Barrhead chief executive Sharon Munro said: “We owe our success over the last 40 years to the fact that we consistently exceed customers’ expectations, so when our technology agreement came up for renewal, we undertook a thorough review of the latest travel technology.
“Quality is something for which Barrhead Travel is renowned, and our partners must provide the highest levels. This is particularly important to us at the moment, due to the launch of our new, state of the art Luxury Lifestyle Holidays and business travel store in Glasgow city centre, which caters to a very discerning corporate and leisure clientele.
“Amadeus were able to demonstrate the continued investment in research and development that mean that we will continue to be leaders in the travel market, and they also agreed to extend the level of technology provided to us, which will allow us to explore new ways of incorporating the latest advances into the heart of our customer offering.”
Amadeus UK and Ireland managing director Diane Bouzebiba said: “Our mission is to enable success in travel, so it has been gratifying to follow how Barrhead Travel has gone from strength to strength using technology provided by Amadeus.
“We never rest on our laurels, which is why globally we invest more than 14% of annual revenues back into the business of developing smarter technology.
“When you combine that clear focus with a passion for delivering superior service in account management and customer support, you can see why Amadeus and Barrhead Travel are well matched with a partnership that is destined to deliver even bigger and brighter things in the future.”