Icelandair Hotels is to distribute through the four major GDSs by using Sabre Hospitality Solutions’ SynXis central reservation system.
The 20-strong chain will add additional channels, including online travel agents, mobile and the Guest Connect web booking engine to drive its hotels’ websites.
Agents can find Icelandair Hotels under the SynXis private label chain code YX.
Sales and marketing director Hildur Ómarsdóttir said: “The implementation of Sabre Hospitality Solutions’ leading technology is the first step on the road towards expanding our customer base across the Nordics, Russia and Western Europe.
“Iceland is no longer just a weekend break destination. Volumes of inbound business travel and leisure tourism are increasing fast.
“Having the industry’s best CRS in place alongside a powerful web-booking engine and the reach provided by the GDSs means we are perfectly positioned to capitalise on this growth and provide our customers with the best possible shopping and booking experience.”
Sabre Hospitality Solutions’ chief commercial officer David Meltzer said: “Icelandair is a modern, innovative hotel chain. Its forward-looking leaders know that growth and beating the competition requires having the best technology available.
The SynXis CRS, Guest Connect Flex web booking engine and reach provided by the various distribution channels together mean Icelandair Hotels can confidently market and sell its products to the widest possible audience, and maximise its revenue.”