Ryanair’s official Twitter account went live today with an incentive to encourage followers.
A free flight is being offered to the 10,000th and 20,000th follower on the micro-blogging site.
The move follows the budget carrier’s announcement of a revamped website and a ramping up of its efforts in social media.
A spokesman said: “Ryanair is striving to improve how we communicate with our passengers and public so we are pleased to announce we have joined the Twitterati with the launch of our official Twitter account, @Ryanair.
“Ryanair followers can look forward to reading all our latest news as it happens, ensuring they don’t miss out on our new route announcements, special offers and exciting new developments, as we continue to grow across Europe.
“We have also launched an upgraded media section on the Ryanair.com website, offering Europe’s media a wide range of facts, hi-res images and videos.”