Some of the world’s leading bloggers have been lined up to talk at World Travel Market on key topics for both the blogging and travel industries.
The programme, organised by Travel Bloggers Unite, takes place across three days of WTM in London (November 5-7).
TBU founder Oliver Gradwell chairs a debate on the Tuesday on ‘finding the right travel blogger for your brand’ with Professional Travel Bloggers Association European board member Laurel Robbins, Brazilian Travel Bloggers Network (RBBV) founder Claudia Saleh and Matador Network chief executive Ross Borden
The following day Gradwell moderates a session on ‘creating the content travellers want to read’ with Tips for Travellers founder Gary Bembridge, who has conducted research on the difference between the content travel bloggers produce and what holidaymakers want to view.
A session on sales and marketing tools for travel bloggers takes place on the final day of the show when Gradwell is joined by Julie Falconer, founder of travel blog A Lady in London, together with Robbins and Saleh.
Reed Travel Exhibitions’ WTM senior director Simon Press said: “For this year’s programme we’ve increased the size of the rooms to anticipate its popularity of the world’s leading travel bloggers ready to share their knowledge and expertise with the industry.”
Gradwell said: “We are delighted with the line up of expert speakers throughout this year’s extended blogging programme at WTM 2013.
“The level of interest in the blogging sessions has always been high and we look forward to further industry leading debate with leading travel bloggers and travel industry speakers.”