EasyJet enhances agent booking flow with Amadeus ‘light ticketing’ move

System improvements allowing agents to book low-cost carriers within the same booking flow as those used for traditional carriers are to be introduced by easyJet and Amadeus.

EasyJet is the first carrier to become a ‘light ticketing’ airline in the Amadeus system,  improving the way agents access, book and provide service when selling its flights.

The development is expected to increase bookings with the new pricing, ticketing and booking functionality offering the same look and feel as for traditional or flag carriers, Amadeus said.

Traditional shopping, booking and back-office flows will be combined with real-time dynamic fares and a full ancillary offering provided through easyJet’s XML connection with Amadeus.

This will give all travel agencies, including corporations and Travel Management Companies, which use Amadeus, better access to easyJet’s inventory.

EasyJet was the first low-cost airline to connect to Amadeus via an XML solution in 2007.

The airline’s sales, distribution and business director Andrew Hodges said: “easyJet’s aim is to deliver value and efficiency to business travel agents and their corporate clients by making it easier to search, book and sell easyJet’s great value flights.

“Working with travel agents in the most effective way is fundamental to our strategy of servicing the higher yield business travel market and our move to become a light ticketing carrier within Amadeus is a key step in driving adoption and bookings from agents.”

Amadeus head of distribution marketing David Doctor added: “By enhancing and standardising the booking flow for ‘light ticketing’ carriers, travel agents will be able to process bookings more efficiently, which will drive greater adoption.”

Key functionalities to help travel agents include:

Increased flexibility: agents can now use standard pricing workflows and modify easyJet PNRs for flights and services as they would when booking a traditional airline.

Full mid- and back-office integration and sales reporting: easyJet bookings will be fully integrated in the agent’s internal and external reporting –the enhancement helps issue a ticket number which acts as a locator throughout the fulfillment process and makes it seamless for agents.

This means that adapting back office systems will become more efficient, exactly in the same way as for full service carriers.

Seamless availability flow:  Travel agents can access easyJet content from the standard Neutral Availability and Schedule displays alongside all other airlines in one single screen.

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