Teletext invites tenders from advertisers to expand product range

Teletext Holidays is seeking new advertisers as it looks to strengthen its offering in specialist areas such as cruise, ski and long-haul to add to its core Mediterranean beach product.

Teletext Holidays is seeking new advertisers as it looks to strengthen its offering in specialist areas such as cruise, ski and long-haul to add to its core Mediterranean beach product.

The retailer has invited propositions from suppliers in these sectors as part of a full retendering exercise involving all of its existing trade partners.

In 2011 the site controversially cut the number of partners it worked with from 50 to just 15, saying it wanted to provide a better service for both advertisers and customers.

Since then Teletext has seen a number of changes including the appointment of managing director Daniel Taylor after previous boss Victoria Sanders left in March.

Adrian Prett, client development director, said the retendering would not reverse the decision to limit the number of partners, which he claimed was right for the business.

“The timing is right based on changes we have seen in the market in terms of buying patterns,” he said.

“We have also had a new managing director and anyone in that position would want to do this, to ensure we are matching product with demand.”

Applicants have a month to submit tenders. The new partners will go live on January 2, 2014.

Teletext estimates it will generate £180 million worth of bookings next year.

Taylor said: “2014 is going to be a very exciting year for Teletext Holidays and our partners as we increase investment in marketing and overhaul our technology platform. We’re asking existing partners to reaffirm their commitment, and our invitation to be part of this process extends to the industry.”

In December 2011 the Daily Mail & General Trust relinquished overall control when Teletext Holidays chairman Chris Letcher took a majority stake.