Hoteliers invited to beta test cloud-based marketing software

Advanced cloud-based hotel marketing software is to be beta tested this month ahead of its formal introduction in October.

Advanced cloud-based hotel marketing software is to be beta tested this month ahead of its formal introduction in October.

WIHPConnect, developed by hotel marketing agency World Independent Hotel Promotion, has been designed to boost direct bookings and reach potential guests across web, mobile and social media.

Claimed to be the most advanced digital marketing software on the market, the platform offers hoteliers competitive advantages over existing resources. They have access to in-depth analytics, comprehensive sales and marketing tools, as well as media monitoring tools and reports that can be accessed when on the move.

Hoteliers have access to a website building platform that integrates the SynXis booking engine, which reduces booking time for consumers by more than 40% and offers a sales tool for independent properties.

A proprietary tracking and monitoring algorithm shows hoteliers the most significant statistics, giving them actionable knowledge about how their properties perform online and on mobile.

Beta testers are being offered early access to the most advanced features of the software at no cost.

Hoteliers can sign up to the beta test here.