Skyscanner is to continue its aggressive expansion strategy for 2007 by launching dedicated language sites for Russian, Greek and Czech consumers. The flight search engine is now five versions short of its goal to be operating 20 language sites by the end of 2007. The launch of the Russian site has been driven by what…
Skyscanner on course for roll-out of language sites
Skyscanner is to continue its aggressive expansion strategy for 2007 by launching dedicated language sites for Russian, Greek and Czech consumers.
The flight search engine is now five versions short of its goal to be operating 20 language sites by the end of 2007.
The launch of the Russian site has been driven by what Skyscanner says is a need to tap into an underestimated new revenue source for European markets.
The former communist state is expected to be a bigger money-spinner than the giant Chinese market in terms of spend on outbound tourism, the company said.
Co-founder and commercial director, Barry Smith, said: “SkyScanner is dedicated to aiding consumers to find the best possible deals on flights, allowing them to compare and contrast flight prices across all budget airlines simultaneously.
“As the demand increases across Europe, so does our commitment to making it as accessible as possible to consumers by providing the site within their own languages.”
The existing language sites, alongside the original English version, include those French, Italian, Polish, German, Danish, Dutch, Norwegian, Swedish, Spanish, Portuguese and Japanese speakers.
